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WHAT IS BRONCO OFF-ROADEO?

A ONCE-IN-A-LIFETIME EXPERIENCE

Bronco Off-Roadeo is the essence of the Bronco brand. It’s an off-roading and outdoor adventure playground — located at four epic destinations across the United States — with experiences that will build your confidence, expand your skills, and encourage you to get out into the wild for years to come. Designed to challenge and excite both novices and experts, Bronco Off-Roadeo will welcome you into the world of Bronco, celebrate the great outdoors and adventure-seeking lifestyle that comes with it, and ultimately, inspire you to Learn It, Love It and Live It.

ON FOR BRONCO OFF-ROADEO IS NOW OPEN!

THE DRIVES

Our unique blend of exciting, hands-on and immersive experiences, led by industry experts, will highlight the design and engineering that make Bronco so capable. Extensive time behind the wheel will showcase Bronco’s thrilling high-speed off-road performance. Driving on purpose-built off-road courses will demonstrate Bronco’s unique technology including Trail 1-Pedal Drive, 4×4 operation, G.O.A.T. ModesTM and so much more. A few of the exciting things you’ll experience both on and off the trail:

+ Essentials

Learn about the rich history of the Bronco brand, how to begin your own adventures, and trail etiquette.

+ Trail Maps & Tech

Check out Bronco’s integrated Trail Maps, stabilizer bar disconnect, front and rear lockers, and 360-degree cameras to tackle the toughest spots on the trail.

+ Off-Road Recovery

Learn how to appropriately equip and recover an off-road vehicle, including recovery straps, tow ropes, Hi-Lift jacks and winches. Discuss safe rigging, operation, attachment points, and proper gear.

+ Trail Drives

Explore Bronco’s trail-worthy chops on beautiful local routes and enjoy the scenic vistas these epic destinations have to offer with multiple trail drive opportunities, difficulties, and lengths.

Drives 1
Community

THE COMMUNITY

Bronco Off-Roadeo is a place that unites those with a shared passion for the outdoors, a love of Bronco, and a desire for adventure – regardless of previous off-road experience or technical abilities. It’s a place to enjoy time around the campfire with old and new friends, sharing stories and tales from your adventures.

THE ADVENTURE

Each epic destination boasts no shortage of adventure around every corner. To amplify your Bronco Off-Roadeo experience, dynamic lifestyle experiences, such as mountain biking, hiking, and rafting tours, will be available* for those looking to explore the best outdoor adventures the local area has to offer.

Lifestyle

WHERE IS IT?

NEW HAMPSHIRE

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MORE INFORMATION

Eligibility, Verification & Registration

Customers who have ordered a qualifying Bronco, Bronco Sport Badlands or Bronco Sport First Edition are eligible to attend Bronco Off-Roadeo.

Current owners and order-holders can attend before taking delivery! Simply register here and input your order information to verify.

Additional reservations will be available for purchase on a first-come, first-served basis. For those who do not own a qualifying Bronco, information on reservation availability and cost to attend will be announced soon – stay tuned for details!

First, create or log in to your Off-Roadeo account. You will then be prompted through our registration process, where you can indicate that you have ordered a 2021 or newer Bronco, Bronco Sport Badlands, or Bronco Sport First Edition vehicle. In the vehicle verification section of your profile, complete the form with the same information (name, address, etc.) that you used to place your order with your Ford dealer.

Finally, click “Verify Your Vehicle.” If your information matches, your order will be instantly verified, and you can continue with the reservation process. If additional information is needed, or there is a discrepancy with your information, our Program Headquarters team will reach out to you directly to complete a manual verification. You can always contact Program Headquarters at (888) 260-5744 or email us at info@broncooffroadeo.com.

Yes! Regardless of when you take delivery, a verified Bronco order is all you need to receive your complimentary credit and attend the Off-Roadeo experience.
If you’ve already ordered or currently own a qualifying vehicle, you will need to create a Bronco Off-Roadeo account and a vehicle profile. When creating your Bronco Off-Roadeo account, be sure to use the name and contact information given at your dealership for the order or purchase of your qualifying vehicle.
Yes! The Bronco family welcomes all participants to this one-of-a-kind Bronco Off-Roadeo event! If you feel a call to the wild, start by creating your Bronco Off-Roadeo account. For those who do not own a qualifying vehicle, information on reservation availability and cost to attend will be announced soon – stay tuned for details!
No. If you plan to purchase a qualifying vehicle down the road, you are still able to register now for your Bronco Off-Roadeo account. Once you’ve ordered or purchased your vehicle, please log in to your Bronco Off-Roadeo account and complete your vehicle profile registration.
Original owners of a qualifying all-new 2021 Bronco will be invited to select from any of the available four (4) Bronco Off-Roadeo locations. Original owners of a qualifying all-new 2021 Bronco Sport Badlands or Bronco Sport First Edition will be invited to attend the Bronco Off-Roadeo Texas location.
Yes. Both you and your guests must register in advance to participate in the Bronco Off-Roadeo experience.

Guests

Of course! Bronco is about enjoying the outdoors with friends and family. You may bring up to 3 guests over 12 years of age to accompany you to the Off-Roadeo. All guests must be registered prior to arriving onsite and must pay a guest fee. Your first Guest Fee is $395 plus tax; a second and third guest may be added for $295 each plus tax. Guests who intend to drive a Bronco onsite must be at least 18 years old and provide a valid driver’s license at check-in.
You may add up to 3 accompanying guests to your reservation. Your first guest fee is $395 plus tax; a second and third guest may be added for $295 each plus tax.
Off-Roadeo guests go beyond filling an empty seat. Your guest(s) will receive a special welcome gift and enjoy opportunities to engage with Bronco and our expert Trail Guide team. They will also partake in a delicious campfire cookout, games, entertainment, and more.
Guests must be at least 12 years of age to attend Bronco Off-Roadeo. To get behind the wheel at Bronco Off-Roadeo, the attending guest must be at least 18 years of age and must present a valid driver’s license at event registration.
Yes! The Bronco family welcomes all participants to this one-of-a-kind Bronco Off-Roadeo event! If you feel a call to the wild, start by creating your Bronco Off-Roadeo account. For those who do not own a qualifying vehicle, information on reservation availability and cost to attend will be announced soon – stay tuned for details!

Bronco Off-Roadeo Experience

No! Bronco Off-Roadeo was built for amateurs and experts alike. Our experiences are designed to build confidence and provide you with the knowledge and skills to get out into the wild for years to come!
Verified owners of an all-new Bronco, Bronco Sport Badlands, or Bronco Sport First Edition will receive an owner credit to cover the cost of the Off-Roadeo experience. All other associated event costs are dependent on the following conditions:
  • If you have already taken delivery of a qualifying Bronco, you will need to pay a $150 owner deposit (refunded after attending your Off-Roadeo event) and a $35 reservation fee.
  • If you have not yet taken delivery of a qualifying Bronco, you will need to pay a $200 owner deposit (refunded after attending your Off-Roadeo event and after taking delivery of vehicle) and a $35 reservation fee.
  • When finalizing your reservation, you may also select an optional $75 Vehicle damage waiver.
  • Additionally, you may add up to 3 accompanying guests to your reservation. Your first guest fee is $395 plus tax; a second and third guest may be added for $295 each plus tax.

Please note that all Off-Roadeo participants will be responsible for lodging and travel to and from the event.

Bronco Off-Roadeo was originally designed as a 10-hour experience that began mid-afternoon on the first day and ended late morning on the second day. Our new scheduling format, which first and foremost enhances the overall Off-Roadeo experience, provides you the most flexibility for travel and maximizes your time with Bronco, your Trail Guides, and the Bronco community. This program maintains the same, epic 10-hour experience, but begins in the morning and allows guests to start and end their experience within one day.
We made this change to create a better Off-Roadeo experience for you and your guests.

First, we gathered feedback from owners who visited Bronco Off-Roadeo in Texas during our first month of operation. Then, after evaluating the natural environment of each Off-Roadeo location, we made this adjustment to make your experience more comfortable and convenient while maximizing your time with Bronco, your Trail Guides, and the Bronco community! This includes taking our current 10-hour program, spread over two days, and shifting the start time from mid-afternoon to morning, so that it can begin and end on the same day. This change provides you with more flexibility for travel options, aligns start and stop times with more comfortable temps, and provides you more time to explore Bronco basecamp, hangout with your Trail Guides, and connect with fellow Bronco owners and enthusiasts.

You will still get to enjoy the incredible, 10-hour Bronco Off-Roadeo program; now, in a more optimized format to enhance your overall experience. This change provides you with more flexibility for travel options, aligns start and stop times with more comfortable temps, and provides you more time to explore Bronco basecamp, hangout with your Trail Guides, and connect with fellow Bronco owners and enthusiasts.

Your journey will begin in the morning on our purpose-built ORX training course when temps are cooler and allow for more hands-on instruction. From there, you’ll be able to extend your time adventuring behind the wheel by reducing time spent regrouping on the second day and traveling to-and-from the trailhead.

After an incredible day, you will head back to basecamp for a campfire cookout, entertainment, and more epic views. We feel strongly that this change will make your experience more convenient and comfortable while providing you with an unforgettable experience with Bronco and the Bronco community.

Keep an eye on your inbox for detailed packing lists and location-specific recommendations. For all our Off-Roadeo locations, we recommend the following=
  • Your reservation confirmation email (digital or printed copy)
  • Your valid driver’s license (required to drive a Bronco onsite!)
  • Face mask
  • Sunglasses
  • Sunscreen
  • Comfortable clothing! We highly recommend long pants, and clothing with sun protection and good breathability. You will get dirty!
  • Closed-toe shoes that allow for maximum feel and control such as thin-soled boots, sneakers, or running shoes. For safety reasons, sandals, open-toe shoes or high heels are not permitted. Bring shoes that you won’t mind getting muddy!
  • Layer-Up! Plan for unexpected weather changes with lightweight layers, e.g., jacket, hat, and/or rain shell.

Please note that alcohol is not permitted on-site at Basecamp.

Costs

Verified owners of an all-new Bronco, Bronco Sport Badlands, or Bronco Sport First Edition will receive an owner credit to cover the cost of the Off-Roadeo experience. All other associated event costs are dependent on the following conditions:
  • If you have already taken delivery of a qualifying Bronco, you will need to pay a $150 owner deposit (refunded after attending your Off-Roadeo event) and a $35 reservation fee.
  • If you have not yet taken delivery of a qualifying Bronco, you will need to pay a $200 owner deposit (refunded after attending your Off-Roadeo event and after taking delivery of vehicle) and a $35 reservation fee.
  • When finalizing your reservation, you may also select an optional $75 Vehicle damage waiver.
  • Additionally, you may add up to 3 accompanying guests to your reservation. Your first guest fee is $395 plus tax; a second and third guest may be added for $295 each plus tax.

Please note that all Off-Roadeo participants will be responsible for lodging and travel to and from the event.

Information on reservation availability and event costs for prospective owners will be announced soon. In the meantime, be sure to register for an Off-Roadeo account to stay up to date on the latest news and notifications.

Rescheduling & Cancellation

We hope this won’t be the case! In the event you need to cancel your Off-Roadeo reservation, the following terms will apply:
  • 61+ days before your Off-Roadeo event – Full refund of any deposits you have made.
  • 15-60 days before your Off-Roadeo event – $75 cancellation fee, which will be deducted from your refundable owner deposit.
  • 30 days or less before your Off-Roadeo event – A cancelled reservation or a “no show” less than 30 days prior to event will still count towards Off-Roadeo attendance.
  • 14 days or less before your Off-Roadeo event – Canceling within 14 days of your reservation (including a no-show to the event) will result in a $150 cancellation fee, deducted from your refundable owner deposit. All other event costs (e.g. Guest Fees) will be non-refundable, except the optional vehicle damage waiver. Owners who cancel in advance will retain complimentary attendance of Bronco Off-Roadeo, for as long as they are eligible.
Life happens. If you need to reschedule your Off-Roadeo reservation, the following terms will apply:
  • 15+ Days Before Your Off-Roadeo Reservation — You may reschedule your Off-Roadeo event one time without incurring a fee. Additional rescheduling requests will result in a $35 administrative fee per occurrence.
  • 14 Days or Less Before Your Off-Roadeo Reservation — You may reschedule your Off-Roadeo event for a $100 rescheduling fee per person (Owner & Guests). Owners who reschedule will retain complimentary attendance of Bronco Off-Roadeo, for as long as they are eligible, regardless of when they reschedule.
Need to switch navigators? No problem. If one of your guests cancel, you can simply edit your guest information at any time. If you need to remove a guest from your reservation, the following terms will apply:
  • 14+ days before your Off-Roadeo reservation – Your guest fee will be fully refunded, and no additional fees will apply.
  • Less than 14 days before your Off-Roadeo reservation – For each canceled guest, a $150 cancellation fee will be deducted from each refundable guest fee.
  • Same day – For same day cancellations (or a no-show to the event), your guest fee will not be refunded.

General

Bronco Off-Roadeo promises to be an epic event like no other. To keep all the gears running smoothly, we will need to contact you periodically with important details regarding your experience. These messages may contain updates, notices or account information that require your attention prior to or during your Bronco Off-Roadeo event. To ensure you receive this correspondence, we ask that you specify your preferred method of contact.
COVID-19 Protocol

We are monitoring and adhering to all local and state guidelines.

It is imperative for you (and your guests) to self-monitor for the following symptoms:

  • Fever or chills
  • Cough
  • Fatigue
  • Muscle or body aches
  • Headache
  • New loss of taste or smell
  • Sore throat
  • Congestion or runny nose
  • Nausea or vomiting
  • Diarrhea

Call (888) 260-5744 to reschedule at no charge should you be experiencing any of the symptoms listed above at the time of your event.

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